B2B Tea Ordering Platform

Project Overview

Our client was losing potential revenue due to a complicated and unintuitive ordering process. Our mission was to rebuild their digital presence, simplify the purchasing journey, and precisely target business customers, opening new revenue streams.

Key Results

📈 Increased Orders: Form redesign and barrier removal directly translated to higher client revenue through improved conversion rates.
🔍 SEO Success: Effective optimization began regularly attracting valuable search traffic, reaching users ready to make purchases.
👤 Higher Conversion: Clear communication eliminated purchase hesitations, successfully converting undecided visitors into paying customers.

Design Process

Figma-Based Design Strategy

Design served as a strategic tool, not merely an aesthetic addition. Every element, from layout to color scheme, was crafted with one goal: build a premium brand image and remove all barriers to purchase. We created a visual language that communicated quality and built trust before users read a single word.

Problems Solved

1. Outdated Website Architecture

The outdated TeaToGo website was a digital anchor weighing down sales and undermining brand trust. The primary issue was a dysfunctional contact form that effectively deterred potential customers. Our intervention transformed this faulty touchpoint into an efficient conversion tool.

Impact:

Increased Conversion: The intuitive and aesthetic form eliminated customer abandonment, directly translating to more inquiries and orders.
Enhanced Brand Image: Modern, responsive design builds trust and communicates professionalism—crucial in the premium segment.
Improved Accessibility: Seamless functionality across all devices eliminated user frustration and ensured consistent shopping experiences.

2. Unclear Information Hindered Sales

The old website discouraged users with overly long text blocks and vague information—customers left before discovering what made TeaToGo unique. The "Where to Buy" page provided no concrete information, leaving consumers uncertain about product availability.

Solutions Implemented:

Increased Engagement: Content was restructured into short, digestible sections, helping customers quickly find answers to their questions.
Simplified Decision-Making: Clear product advantage sections communicate unique selling points, building trust and shortening the path to purchase.
Enhanced Readability: Clear structure, icons, and bullet points allow users to understand the offering and make purchase decisions within seconds.

3. Dysfunctional Form Blocked Sales and Wasted Team Time

The old form was a digital saboteur, forcing customers to order by phone and generating unnecessary work and frustration for both parties. Limiting orders to a single product effectively blocked larger sales opportunities. Our goal wasn't cosmetic improvement—it was unblocking the main revenue channel.

Business Results:

Unlocked Larger Orders: The new form allows multiple product additions, directly increasing average order value (AOV) and opening B2B customer opportunities.
Process Automation and Time Savings: Intuitive operation and clear messaging eliminated the need for phone orders. The client's team reclaimed time previously spent manually processing inquiries.
Increased Mobile Conversion: Full mobile optimization made the purchasing process equally simple on smartphones and computers, opening sales to the dominant mobile user segment.

4. Untapped B2B Potential Limited Growth

The old website only addressed retail customers, completely ignoring the more profitable B2B segment. This was equivalent to voluntarily closing doors to companies wanting to place larger, regular orders.

Strategic B2B Solutions:

Dedicated Sales Channel Creation: The new "For Business" section isn't just another page—it's a B2B lead magnet speaking the language of business benefits, from regular deliveries to partner and wholesaler offers.
Active Business Customer Acquisition: Strategically placed calls-to-action (CTAs) stopped being mere decoration. They now actively filter and direct B2B traffic straight to personalized offers, maximizing conversion opportunities.
Sales-Focused Business Communication: Instead of generic content, we created materials directly addressing business needs: showcasing collaboration benefits, building a reliable partner image, and generating inquiries from the most valuable customers.

5. Google-Invisible Website Equals Lost Profit

The previous website was a digital ghost—it existed but couldn't be found in search engines. Lack of SEO optimization was equivalent to voluntarily abandoning the most valuable free traffic source: customers actively searching for the offered products. Our task was making the website profitable.

SEO Foundation Building:

Lightning-Fast, Google-Friendly Site: Server-side rendering (SSR) implementation wasn't a technical trick—it was a strategic decision making the site fast and fully comprehensible to Google's algorithms, essential for achieving high search rankings.
Complete Indexing Control: Creating sitemaps and robots.txt files is like giving Google robots a precise treasure map. Now they index exactly the pages meant to generate sales, rather than wandering through irrelevant site corners.
Social Media Professionalism: Optimized metadata ensured website links shared on Facebook or LinkedIn finally look professional and build trust, encouraging clicks instead of deterring with random text fragments.

Technology Selection

We don't choose technologies because they're trendy. We select them to solve specific business problems and build competitive advantages. Our technology stack isn't coincidental—it's conscious strategy:

Speed and Visibility (Next.js & React): The site needed to be not only functional but lightning-fast. Server-side rendering (SSR) ensures both impatient users and demanding Google algorithms are satisfied.
Reliability (TypeScript): The client's business can't afford errors. TypeScript is our insurance policy—guaranteeing solid, predictable, and maintainable code. It's an investment in stability that saves clients money on future fixes.

Key Insights

This project confirmed our fundamental principles applied in every collaboration:

Technology is a Tool, Not a Goal: The technology stack must directly translate to business benefits—speed, reliability, and ultimately sales. Otherwise, it's just an expensive toy.
Design That Doesn't Sell is a Failure: Aesthetics matter, but their sole purpose is supporting function. Our goal was creating a website that not only looks good but primarily guides users straight to order completion.
No SEO is Business Suicide: An unfindable website is useless. Search engine optimization isn't an add-on but a foundation built from day one to ensure clients receive steady streams of valuable traffic.